- Code
- M6
- ECTS
- 6
- Language
- English
What the course is about
The principal aim of e-commerce is to enable postgraduate students to improve an e-commerce from a business perspective, providing an overview of business and technology topics, business models, virtual value chains and social innovation and marketing strategies.
What you will learn
Postgraduate students are enabled to identify and analyze some of the major issues associated with customer behavior in e-commerce, e-commerce security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities.
Week by week
- Introduction to e-commerce
- Technology trends
- Online branding
- E-commerce business models
- E-commerce strategy
- E-commerce organizations
- E-commerce infrastructure
- E-commerce presence
- E-commerce mobile
- Security, payments, and intellectual property rights
- E-commerce marketing and advertising concepts
- Electronic customer relationship management
- E-commerce evaluation and metrics
- Social media, ethical, and political issues in e-commerce
- Preparation
- Final Exam
Reading list
- Botha, C.H. Bothma, Pieter Geldenhuys. 2008. Managing e-commerce in business. Juta & Company Ltd.
- Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
- Manzoor, A., 2010. E-commerce: an introduction. Amir Manzoor.
- Qin, Z. ed., 2010. Introduction to E-commerce. Springer science & business media.
- Rayport, J.F. and Jaworski, B.J., 2002. Introduction to e-commerce. McGraw-Hill/Irwin marketspaceU.
- Turban, E., King, D.R. and Lang, J., 2011. Introduction to electronic commerce. Pearson Education.
Exam
Written Exam (60 min.)
Grading
30% Attendance, Discussions, Assignments
30% Midterm Exam
40% Final Exam
Please note
Course content may vary from the outline to meet the needs of this particular group.