E-Commerce

M6

6

English

The principal aim of e-commerce is to enable postgraduate students to improve an e-commerce from a business perspective, providing an overview of business and technology topics, business models, virtual value chains and social innovation and marketing strategies.

Postgraduate students are enabled to identify and analyse some of the major issues associated with customer behaviour in e-commerce, e-commerce security, privacy, intellectual property rights, authentication, encryption, acceptable use policies, and legal liabilities.

1. Introduction to e-commerce
2. Technology trends
3. Online branding
4. E-commerce business models
5. E-commerrce strategy
6. E-commerce organisations
7. E-commerce infrastructure
8. E-commerce presence
9. E-commerce mobile
10. Security, payments, and intellectual property rights
11. E-commerce marketing and advertising concepts
12. Electronic customer relationship management
13. E-commerce evaluation and metrics
14. Social media, ethical, and political issues in e-commerce
15. Preparation
16. Final Exam

1. Botha, C.H. Bothma, Pieter Geldenhuys. 2008. Managing e-commerce in business. Juta & Company Ltd.
2. Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
3. Manzoor, A., 2010. E-commerce: an introduction. Amir Manzoor.
4. Qin, Z. ed., 2010. Introduction to E-commerce. Springer science & business media.
5. Rayport, J.F. and Jaworski, B.J., 2002. Introduction to e-commerce. McGraw-Hill/Irwin marketspaceU.
6. Turban, E., King, D.R. and Lang, J., 2011. Introduction to electronic commerce. Pearson Education.